Lundberg Family Farms founder, Albert Lundberg, had a favorite saying: “Leave the land better than you found it.” And they strive to do just that. Today, over 75 years later, the third and fourth generation Lundberg family members are still carrying on the family heritage by using eco-positive farming methods to produce wholesome, healthful rice products while improving and protecting the environment for generations to come. At Lundberg Family Farms, we don’t grow typical conventional rice. All of our Certified Organic and Eco-Farmed rice is grown with a concern for the environment. We treat the soil, air, and water as important resources, respecting the delicate balances of nature.